Young Sami Herder Wins Big Brother Finland

November 17, 2014 • Philip BurgessBlog, Reindeer Herders

Andte Gaup-JuusoBig news in the Sami region, especially in Finland, was the news that a young Sami herder from Enontekio has won the Finnish version of Big Brother. Big Brother, for those of you who are not aware is a globally syndicated franchise whereby a group of people, dubbed as “housemates”, live together in a large house. During their time in the house they are isolated from the outside world and are not commonly aware of outside events. Contestants are continuously monitored by in-house television cameras as well as personal audio microphones during their stay. Each series lasts for more than three months, with at least ten contestants entering the house. To win the final cash prize contestants either vote each other off the show, or are voted on by the viewing audience. In other words, it is not for the faint hearted, and it makes for hugely popular viewing.

This weekend, Andte Gaup-Juuso, A young Sami reindeer herder was the overwhelming winner of this years version of ‘BB’ in Finland. His plans were as follows – go home, start his snowmobile, go into the mountains and see his reindeer. He also said to the media that the 100,000 Euro(!) will also go into developing his herd.

His father, Ántte-Ovllá Juuso has also been in the media lately, mainly saying that he is looking forward to having his son home again and that he did a great job representing the Sami and informing people about reindeer herding life, about which there is so much ignorance. There is an EALÁT connection here, Ántte-Ovllá was a participant in the EALÁT Reindeer Herders’ Voice workshop in Inari a few years back. (You can download the book that was published about these workshops here.)

Antti Oula Juuso

We at the Reindeer Portal would like to congratulate Andte  on his victory, and wish him the very best for the future. In the end, we like what his mother said, “I am proud of my son, He has been himself throughout the race”