Food Culture

Education Program for Arctic Indigenous Youth on Food Innovation Leadership soon in Bodo, Norway

January 29, 2019 • Alena Gerasimova

This pilot education program is to develop, implement and refine a pilot education course for Arctic indigenous youth on food innovation and business idea planning.

The course pilot will be a 1 week intensive course on 7,5 ECTS credits, held in Bodø March 31-April 5, 2019. We welcome young indigenous students from the pan-Arctic region, including Fennoscandia, Russia, North America and Greenland.

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World Reidneer Herders visit to the Yamal Polar Agroeconomic Technicum

November 29, 2018 • Alena Gerasimova
2nd year student Pavel Vanuito and WRH general secretary Anders Oskal after the EALLU seminar

On November 27,  the Arctic Council EALLU international seminar on “Food Culture, Innovation and Traditional Knowledge” was held at the Yamal Polar Agroeconomic Technical School (YAPAT). This was not the first time that the Association of  World Reindeer Herders (WRH) has been here. Mikhail Pogodaev, Anders Oskal, Sergey Kharyuchi, Inger Anita Smuk and Nechey Serotetto gave presentations to YAPAT students about world reindeer husbandry, the projects implemented by WRH together with the International Centre for Reindeer Husbandry, about the upcoming project on the Northern sea ​​route and access to the market.

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EALLU cook book presented at the Beijing International Book Fair

August 23, 2018 • Alena Gerasimova

The 25th Beijing International Book Fair is being held in Beijing during August 22 to August 26,  with approximately 300,000 visitors and 86 countires to participate. 

Anders Oskal (right) and Édouard Cointreau, founder and president of the Gourmand World Cookbook Awards in Beijing

Best cook book of the year – EALLU is presented here by Anders Oskal, Director Executive of the International Centre for Reindeer Husbandry and Secretary General of the Association of World Reindeer Herders. 

The Beijing International Book Fair is now considered by many as one of the top four International Book Fairs in the World. Learn more here 


Visit to Evenki herders in China – A Sámi Herders Perspective

June 11, 2018 • Philip Burgess

Issát Turi is a Sámi reindeer herder, one of the authors of the award winning EALLU book and has been working with and for the International Centre for Reindeer Husbandry for many years. He also accompanied Anders Oskal, Mikhail Pogodaev, Inger Anita Smuk, Juoksa Smuk and Elen Sara Sparrok after the Gourmand Awards to Inner Mongolia, to the Evenki village of Alouguya, China as the ICR-WRH team visited with Evenki herders. Below is a brief summary of a conversation with him now that the ICR / WRH team are back in Sápmi.  

Of course reindeer herding on the tundra and the taiga are very different things. For the Evenki, their economy is totally different. We depend on meat production, whereas Evenki in China use the herds to produce medicinal products from antlers and there is some small milk production. There’s a big market for these products in the Far East. They have challenges to recruit young herders of course, as many of the herds are quite remote and are in tough places to live. Their herds are now inside a recently created national park and this has brought new challenges. Local Evenki are no longer allowed to hunt inside the borders of the Park and hunting is a big part of their livelihoods. The rules of the National Park have also meant that herders are not allowed to carry any weapon, even a bow and arrow, to protect their reindeer from predators. Bears are especially numerous in the park and are taking  a lot of the reindeer calfs. Herders are allowed to have a dog but herders told us that the dogs don’t help so much. 

See a new photo gallery from the ICR / WRH team visit to Alouguya below

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Why EALLU Won – Gourmand Founder & President Edouard Cointreau

May 31, 2018 • Philip Burgess

Mr E. Cointreau, founder of the Gourmand Awards, samples traditional foods in the EALLU tent.

As noted previously, the EALLU food book was awarded the prestigious grand prize at the 23rd Gourmand food book awards held in China, last weekend. The founder of the Awards is a Mr Eduard Cointreau and he had the following things to say about the EALLU book:

EALLU is the first book ever, presenting an overview of the food cultures of the indigenous peoples of the Arctis, says Edouard Cointreau, president and founder of the Gourmand Awards. A unique book that, unlike many others, can really change the life of indigenous families, their nomadic communities and villages. In an exceptional and impressive way the authors, who are all arctic indigenous youth, has managed to create a book that share the way of life and the food culture of places that has been known by very few people on the planet. The importance of their work and the beautiful EALLU book has no comparison. The way these youth professionally and respectfully shared their food, the arctic culture and their insights on sustainability at the Gourmand Awards on may 26, caught the immediate attention of chefs, authors, writers, journalists and photographers from more than 60 countries.

See a new photo gallery the event below

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EALLU Foodbook Nominated as Best in the World

May 21, 2018 • Philip Burgess

Have Indigenous Youth Made the Best Cookbook in the World?


Indigenous reindeer herding youth initiative nominated for 22nd Gourmand International Cookbook Awards 2018


The 22nd Gourmand International Cookbook Awards (the “Oscars of the cookbook world”) is being held May 26-27 in Yantai, China where authors from all over the globe will compete for the prestigious awarding of the World´s best cookbooks.


An international group young indigenous people and others are among the top nominees, with their food book entitled: “EALLU –Food, Knowledge and How We Have Thrived on the Margins”. The term ´eallu´ means a herd (of reindeer) in the indigenous Sámi language, closely connected to the word ´eallin´, which means life.


In this unique and acclaimed food book, a team of 50 young indigenous authors present 14 different Arctic indigenous peoples´ food cultures in one volume, the first of its kind. The book has been nominated in as many as 4 categories at the Gourmand Awards: Food Heritage, Sustainable Food, Arctic Food, and the main prize itself – Best Food Book of the World, across all categories. The book is 1 of 16 nominees for the main prize, selected from contributions from 116 countries.


This is much more than just a book of recipes”, says Chair Mikhail Pogodaev of Association of World Reindeer Herders (WRH): “This is about Arctic indigenous peoples´ deep knowledge about food, raw materials, processing and conservation, food security, health and wellbeing – Its about our food traditions, our traditional nomadic lifestyles, our local economies, our philosophy and our worldviews.”


Read the full press release belowEALLU Press Release Gourmand Nomination


EALLU book about the Arctic indigenous food culture is nominated for the Gourmand Awards

March 19, 2018 • Alena Gerasimova

EALLU is a book about food culture of the indigenous peoples of the Arctic, which is nominated for major food culture event in the world – the Gourmand Awards. The book describes the food culture, recipes and traditional knowledge about nutrition of the 13 indigenous peoples of the Arctic (Nenets, Saami, Chukchi, Koryak, Dolgan, Evenki, Even, Yukagir, Dukha, Inuit, Aleut, Gwichin, Athabaskan). More than 50 authors have contributed with their knowledge to the book; most of authors are young representatives of indigenous peoples of the Arctic, which is the first of its kind to present an overview of the food cultures belonging to the Arctic indigenous peoples.

The publication of the EALLU cook book was an intermediate result of a project implemented by the Association of World Reindeer Herders and the International Centre for Reindeer Husbandry: “EALLU: indigenous youth, Arctic change and food culture”. The book was launched at the Ministerial Meeting of the Arctic Council, which was in Fairbanks (Alaska) in May 2017.

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EALLU Book Launch at Arctic Council Ministerial Event

May 2, 2017 • Philip Burgess

The EALLU project primary delivery is a substantial ‘cookbook’ over over 160 pages of text and striking photography that gives a brand overview of 10 indigenous peoples food culture through the prism of specific dishes – some 30 recipes in all.

Traditional food and its preparation, conservation and consumption goes to  the very heart of indigenous peoples in the Arctic and their relationships with their community, land and animals. Many of the dishes are from reindeer and caribou, but there are other examples also of foods from marine mammals, plants on land and in sea and more. 

The book will be launched at an event being held during the Arctic Council Ministerial in Fairbanks Alaska. The launch will be followed by a panel discussion hosted by the UAF Reindeer Research Program, in partnership with the International Centre for Reindeer Husbandry. Topics will revolve around food, knowledge, youth and how best to utilise food and traditional knowledge for community empowerment.

Perhaps best of all? Reindeer meat will be served!!

AC EALLU Flyer.compressed-2

EALLU to serve Traditional Arctic Foods to Dignitaries

March 28, 2017 • Philip Burgess

Cloudberries on blood pancakes

Tomorrow, as part of the ‘Arctic Territory of Dialogue‘ Forum in Arkhangelsk the EALLU team will be serving lunch to Dmitry Rogozin (Deputy Prime Minister of Russia. Deputy Head of the Military-Industrial Commission. Special Envoy of the President) and Børge Brende, the Minister of Foreign Affairs of Norway, with Brende stopping by the EALLU expo and lavvu at 1130, followed by Rogozin at 13h00. The EALLU team have been prepping traditional foods all day (and into the night) for what promises to be an extremely busy day tomorrow at the Forum. And what a menu!

  1. Boiled reindeer tongue 
  2. Smoked reindeer heart
  3. Soup with reindeer filet, potatoes and carrots 
  4. Indigirka salad made with white fish  
  5. “Roastbeef” style reindeer meat
  6. Reindeer meat in the Taiga style 
  7. Smoked omul  
  8. Prelim, a Chukchi dish made from reindeer meat, bone marrow and fat. 
  9. Blood pancakes with cream and cloudberries
  10. Sami traditional bread
  11. Eight different kinds of smoked, dried and salted reindeer meat
  12. Reindeer chips

This will be an excellent opportunity to showcase the diversity and excellence of Arctic Indigenous Cuisine, as over 1000 participants are expected over the two days.

See our expanding photo gallery of the event here





EALLU Indigenous Cuisine Expo at Large Arctic Forum

• Philip Burgess

The EALLU project is hosting an Arctic Indigenous Cuisine Expo at the ‘Arctic Territory of Dialogue Forum‘ being held in Archangelsk in North West Russia March 29-30, 2017. A large contingent of EALLU project personnel are currently setting up in Archangelsk now, participating in what will likely be the largest Arctic related international gathering of politicians, administrators, researchers and business interests ever held, with over 1000 people expected. Check out our event photo gallery – we will be adding to it daily

EALLU will be serving traditional Arctic foods sourced from within Russia and food will be prepared by EALLU project participants, including a Sami chef from Norway. More pictures as the event progresses.



EALLU-RIEVDAN Seminar: Knowledge & Indigenous Food Systems

January 31, 2017 • Philip Burgess

A major seminar with youth from across the circumpolar North (Russia, Canada, US, Finland, Norway and Sweden) is getting underway in Kautokeino tomorrow February 1-3 at the Sami University of Applied Sciences. Organized under the auspices of the EALLU and RIEVDAN projects that both focus on traditional knowledge with an emphasis (especially EALLU) on traditional food cultures and systems of indigenous peoples in the Arctic. Much is reindeer related, of course, but other Arctic traditional foods will also be featured. Seminar results and products will also feed into the EALLU final delivery (an Arctic ‘cookbook’) to the Arctic Council at the Ministerial, to be held in Alaska, in May of this year. 


The seminar will feature talks, group work and slaughtering of reindeer. Photos to follow, draft programme below.

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EALLU Presented to Arctic Council SDWG, Maine

October 3, 2016 • Philip Burgess

Anders Oskal SDWGICR Director Anders Oskal presented the progress on the EALLU project to the Arctic Council Sustainable Development Working Group over the weekend in Orono, Maine. The Arctic Council is currently under the U.S. Chairmanship.

The progress on the project is considerable. EALLU is managed by ICR and WRH, with co-leads Canada, Denmark/Greenland, Norway, Russia, USA, the Aleut International Association and the Saami Council. EALLU runs up to 2019, but already 26 different activities such as community workshops, seminars and events have been held, in a huge variety of locations, including Inuvik, Nome, Kautokeino, Inari, Copenhagen, St Petersburg, Moscow, Uryung-Khaya, Chersky, Topolinoe, Yakutsk, Genhe (China) and Tereli in Mongolia, to name but a few.

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International Media Visit to Learn About Reindeer, Food

April 13, 2016 • Philip Burgess

IMG_2750In an event coordinated by the International Centre for Reindeer Husbandry and Søren Kühlwein, the Director of the Hotel og Restaurantskolen in Copenhagen, a large number of food journalists are currently guests of ICR in Kautokeino where they are learning at first hand the meaning of ‘traditional foods’ in the Arctic. Traditional food consumption, processing and economies are one of the mainstays of life in small indigenous communities. The production and processing of reindeer meat and related products is a key plank in nurturing sustainability and resilience in marginal and often marginalized communities.

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Biological Diversity from Indigenous Perspective Course Starts Today

April 12, 2016 • Philip Burgess

Biological Diversity CourseA unique course got underway in Kautokeino, Norway today, with well over 30 young students with many young reindeer herding peoples represented (Nenets, Eveny, Evenki, Sami, Chukchi, Dukha and Dolgan). The students are enrolled as Bachelor students at the Sami University of Applied Sciences in Kautokeino in a course entitled ‘Biological diversity in a circumpolar indigenous perspective’.

The bringing together of this diverse group of young reindeer herders has been made possible through the coordination  of UNEP, GEF, the Arctic Council through the rubric of the Nomadic Herders project as organized by the International Centre for Reindeer Husbandry in cooperation with University of the Arctic with financial support from the Norwegian Government, Ministry of Climate and Environment. With a strong focus on traditional food preparation, techniques and food as a key tool for the conservation of biological diversity and knowledge, the goal is to enhance the resilience of reindeer herders’ ecosystems and livelihoods, with an emphasis on the future generations of herders that will have to navigate the complexities of maintaining a traditional livelihood in a rapidly changing Arctic.

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Northern Forum Assembly: Traditional Livelihoods & Food Culture Represented

November 4, 2015 • Philip Burgess

The Northern Forum General Assembly started today in the city of Yakutsk. The multi day assembly will culminate on Friday with the election of a new Chair. The current acting Chair is Mikhail Pogodaev, who is the Executive Chair of the Association of World Reindeer Herders. Pogodaev has ensured that traditional livelihoods such as reindeer herding are to the fore in this Assembly. Asked why he thought the Northern Forum was an important and useful agency for northerners in general and herders in particular, Pogodaev said,

The Northern Forum is an organization that works with Governors of the Arctic regions and local authorities. It is important to work with local authorities because it is  they who control reindeer husbandry locally. The Association of World Reindeer Herders is an organization that has very good relations with local authorities and this is important as we address the main issues that impact herding through them.
See some photos below

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Northern Forum Assembly Gets Underway. Focus on Traditional Food Included

November 3, 2015 • Philip Burgess

Northern_Forum logoTomorrow, the 12th General Assembly of the Northern Forum gets underway in Yakutsk in the Republic of Sakha (Yakutsk). The Northern Forum is a non-profit, international organization composed of sub-national or regional governments from eight northern countries and was established in 1991. The goal of the Northern Forum is to give northern regional leaders a means to       share knowledge and experience in addressing common challenges and to support sustainable development and the implementation of  cooperative socio-economic initiatives among Northern regions and through international fora.

The Assembly will focus on the following broad themes:

1. Role of the Northern Subnationals in the changing World – new opportunities and challenges

2. Positive life strategies for Northern populations

3. Forms and Mechanisms of Business cooperation within the Northern Forum

4. Regional strategies for Climate Change Adaptation

5. Infrastructure in the North

6. Enhancing traditional livelihoods, preservation of indigenous peoples’ traditional knowledge on food culture

The focus on food will see a significant contribution by the International Centre for Reindeer Husbandry (ICR), the Association of World Reindeer Herders (WRH), the Nomadic Herders project and the EALLU project. In addition, there will be a celebration of the 25th anniversary of the establishment of WRH and the 10th anniversary of the establishment of ICR. See the full programme below. 

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Zhigansk Reindeer Herders visited Sapmi

September 30, 2015 • Svetlana Avelova


Zhigansk Reindeer herders from the Republic of Sakha (Yakutia) visited Scandinavia in celebration of the 25th anniversary of the Association of World Reindeer Herders

From the history

Exactly 25 years ago, in the autumn of 1990, a group of scientists and reindeer herders from Norway traveled to Russia, the Republic of Sakha (Yakutia), to meet with reindeer herders. From that time began the active cooperation between reindeer herders from Russia and Scandinavia. The Association of World Reindeer Herders originates from the same time. In addition, on the recommendation of the Arctic Council in 2005, in Kautokeino was founded the International Centre for Reindeer Husbandry, which has been working fruitfully already for 10 years.

Today the Association of World Reindeer Herders and the International Centre for Reindeer Husbandry created a wide network of international cooperation between reindeer herding peoples from all over the world.

Our days

In celebration of significant dates, a group of herders from Zhigansky district traveled to Scandinavia.

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Herders’ Food Culture – It’s all about the Fat. Research Days Events in Kautokeino

September 20, 2015 • Philip Burgess

Fried reindeer meatEvery year, the Research Council of Norway brings research into the community over several days in an event called Forskningsdagene, where researchers are invited to share their research with the general public. Events are held nationwide and this year the theme is food. From their website, they note that food is not just food, but food is politics, culture and religion.

In reindeer peoples culture, food (and especially fat) is of course central to reindeer husbandry – to herders culture and economy. An enormous body of knowledge is embedded in traditional food culture and only recently is this being more recognized.

As part of these Forskningsdagene events, the Sami University College and the International Centre for Reindeer Husbandry  are inviting all interested parties on Monday, September 21 and Tuesday, September 22 at 10:00 CET to the traditional lavvu outside the College in Kautokeino.

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Arktiske Urfolks Matkultur i Forskningsdagene ved ICR og Samisk Høgskole i Kautokeino

September 19, 2015 • Svein Mathiesen

Fried reindeer meatSamisk høgskole og International Centre for Reindeer Husbandry  inviterer all interesserte  til Forskningsdagene Mandag 21 September og Tirsdag 22 September kl 1000 i sorlavvuen på utesiden av Samisk høgskole i Kautokeino.  Fokus vil være Arktiske urfolks matkultur, fett som resurss og  røyking som konserveringsmetode.  Even, Evenki, Nenets, Komi, Vebs og Samer vil være tilstede og formidle sin  tradisjonskunnskap om sin matkultur og sine råvarer.  Mandag vil vi ha en workshop om røyking av reinkjøtt, ulike kunnskaps former  og muligheter.  Programmet for forskningsdagene finnes under. Forskningsdagene i Kautokeino arrangerer som en del av Rievdan prosjektet om Samisk matkultur finanseriert av Norges Forskningråd og Arktisk råds prosjektet: EALLU: Reindrifts ungdom, klimaendringer og matkultur.

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20000 Attend Nordlige-Norden, Photo Gallery

June 6, 2015 • Philip Burgess

Nordlige - NordenAs many as 20000 people attended the Nordlige Norden Arctic food festival in Copenhagen last weekend and many of them ate reindeer meat prepared by ICR and friends. The event was  a huge success and the Sami lavvu, erected in the shadow of Hans Egede church in downtown Copenhagen was a busy place, most particularly on Saturday.

Other events held during the ‘foodie’ event (there was food from around the Arctic) included an EALLU Arctic Lavvu Dialogue (Tradisjonskunnskap grunnlaget for samisk matkultur i et nordisk perspektiv) which brought together young Sami herders, food experts and knowledge holders to discuss traditional knowledge and food culture from a Sami and Nordic perspective (Download programme here).

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Nordlige-Norden Gets Reindeer Meat..

May 28, 2015 • Philip Burgess

Nordlige NordenLots of Chefs from the Copenhagen Hospitality College got their hands on reindeer meat in Copenhagen for the opening of the Nordlige Norden Arctic Food festival which started today. The reindeer meat was delivered by ICR and the next three days will see thousands of people pass through centre of Copenhagen sampling excellent Arctic food and of course reindeer meat in a lavvu. The event is connected to the EALLU project. Some pictures below, more pictures to follow.

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Arctic Food, Young Sámi Chefs: Nordlige Norden in Copenhagen Today

• Philip Burgess

Young Sámi chefs with the Director of the  Copenhagen Hospitality School  Søren Huhlwein Kristiansen   From left: Ellen Karen Anna Sara,  Maret Ravdna Buljo, Jon Mikkel Eira, and Nils Christian KemiThis year, Denmark is the Chair of the Nordic Council and one of the events to commemorate this is ‘Nordlige Norden‘, a gastronomic tour of the Arctic, taking place in the heart of Copenhagen – as the organisers put it, ‘it may be the only Arctic adventure you ever go on’. After all, often the best memories we have from our travels are related to food.

We hear a lot about the ‘resources’ in the Arctic – oil, gas, minerals; but not so much about the people and the wonderful food – resources that are sustainable, valuable and the preparation of which is full of specific knowledge. Food including reindeer of course! Nordlige -Norden is a celebration of this resource – and it starts today, running until Saturday evening. The International Centre for Reindeer Husbandry is taking part and has erected a lavvu in Nikolaj Plads and thousands are expected to attend. ICR’s participation is linked into the Arctic Council EALLU project (traditional knowledge, food culture and adaptation to climate change) and the local partner in Copenhagen is the Copenhagen Hospitality College. Below are pictured young Sámi chefs with the Director of the College Søren Huhlwein Kristiansen.

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26 hours & 2010 km driving, ICR team from Kautokeino arrive in Copenhagen.

May 25, 2015 • Svein Mathiesen

Issat Turi and Mikkel Anders Kemi from ICR  arrived at Hotel og Restaurantskolen in Copenhagen today driving for 26hours and 2010 km from Kautokeino.  The reason is the new Arctic Council project EALLU: Arctic Indigenous Youth, Climate Change and Food Culture, which ICR and WRH is carrying out together with the Saami Council, Norway and the USA.   In March this year  the Arctic Indigenous Peoples Culinary Institute was established in Kautokeino as part of the EALLU project, therefore Issat and Mikkel Anders brought with them Arctic  raw materials of very high quality from Kautokeino, Finnmark to be present at the Nordlige Norden Food Festival 28 -30 mai in Nikolai place in Copenhagen. The festival is being organized in Copenhagen as Denmark is the Chair of the Nordic Council  in 2015.  

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Christmas is Coming: How Do You Like to Eat Rudolf?

December 8, 2014 • Philip Burgess

Reindeer MeatWe the International Centre for Reindeer Husbandry (ICR) and the Association of World Reindeer Herders (WRH) are  interested in reindeer pretty much all of the time. We (try to) understand that this is not so for most people. However, as we approach Christmas, interest in reindeer (not so much in herders!) peaks across much of the world. It is also when we receive more visitors to our website than any other time of the year.

This year, we thought we ask a very important to those of us who work, live with and love reindeer: How do you like to eat them? While this might seem a silly, or to some, a provocative question, to herding peoples, it is an  important one. Reindeer are the cornerstone of the identity of many indigenous peoples in the North, but perhaps above all, they are an extremely healthy and available source of protein.

I canvassed our colleagues here at ICR and WRH about their favourite way to eat reindeer. See some feedback below. Feel free to add your voice, favourite or recipe to the conversation here on our Facebook or Twitter channels or in the comments section.

One of my favourite answers was from Rávdná Biret Márjá Eira (Sámi, Kautokeino, Norway),

This is a very difficult question Philip! Its too hard to choose, but let’s see: In the fall it is so good with smoked reindeer meat that I fry directly on the fire…a little later it is great with blood sausages and boiled čielgi (back)! and also in the winter….. and then in spring it soooo tasty with coffee and dried reindeer meat during the migration while the herd is resting a little..

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Reindeer on the Menu: Vegetarians on the Hunt…

December 4, 2008 • Philip Burgess

It being the festive season, it was probably only a  matter of time before the eating of reindeer, without which life for indigenous peoples and the settlers that followed them would not have been possible, would become an issue worth targetting for actvist vegetarians. A media release by the UK based Vegetarian International Voice for Animals (VIVA) has decided to take on the Swedish giant IKEA in the UK (and by extension, Sami reindeer husbandry) because they sell reindeer salami in their stores. From their release

“We are very concerned about the exploitation of wild animals for meat. As well as being chased from the land and air, once they are caught, their misery doesn’t end there. In Sweden, some reindeer face a gruelling journey of up to 1,000km to the slaughterhouse where they face anything but a humane end. More than 70 per cent of reindeer slaughtered for meat are calves that have grazed during the summer, which means they never even get to see snow.” (italics added)

VIVA even have a problem with lassoing, which they claim (according to quoted scientific research) causes stress in the animal, so much so that they can ‘waste away’. IKEA, to their credit haven’t yet dropped the salami (yet), responding,

“Modern equipment such as snowmobiles, motorcycles and helicopters are used because of the large size of the reindeer herding area (half the size of Sweden), which makes gathering the animals more difficult. The vehicles keep the reindeer safe from predators. In terms of transporting reindeer to the abattoir, our supplier follows the same law applying to all other domestic animals in Sweden which sets maximum transport time and breaks, access to water and so on.”

The release has generated a lot of mainstream media attention in the UK and is covered in the Guardian, the Independent and the Daily Telegraph.  It hardly needs pointing out, but still should be said, that readily available land based protein sources in the Arctic are on four legs and without them, life would be neither possible nor sustainable in a vast parts of the Northern world. It would appear that VIVA have not contacted any Sami reindeer herding organisations in Sweden or elsewhere before making these claims. Expect this story to have legs…..