In a groundbreaking and incredibly exciting event, the Sara family from the Fálá reindeer herding district in Finnmark are being followed 24/7 by NRK, the Norwegian National Broadcasting Company.
NRK pioneered ‘Slow-TV’ and for the first time ever, the entire spring migration of reindeer and people from the winter pastures in inner Finnmark to the summer pastures on Kvaløya will be simultaneously live streamed and televised. Sami have migrated with their reindeer following the natural cycles of the seasons and the land for millennia and this event brings it right into peoples lives in ways unimaginable even just a few years ago.
The migration will take about 1.5 weeks and you can tune in to watch at https://www.nrk.no/rein/? Although the reindeer just started moving today, lots of people are tuning in, with 135,000 watching already. Expect this number to rise.